How many times have you heard that phrase, pitch, advertisement, or whatever? Lots, I’m sure. It is used so much because marketers know that staying home and making money is the fondest dream of millions of people.
And why not? Did you know that the majority of fatal heart attacks happen at 9 a.m on Monday morning? It’s true. It seems a lot of people would rather die than get back to the old grind after a weekend of freedom.
So when someone offers an opportunity or plan for you to take your job and shove it, yet still make enough money to live and pay all your bills, it sounds blissfully irresistible.
Of course, bliss and reality are always two different things. Is it really possible to run a business from your own home that is more than a hobby or source of part-time income? Can you get rich working out of your own home? Can you really trade your cubical and necktie for blue jeans and the comfort of your own den?
Well, for your information, home-based businesses are one of the fastest growing kinds of enterprises in America today. As this is being written, some 40 million Americans are doing at least some form of work out of their homes, and the numbers are rising rapidly. According to the U.S. Department of Labor, as many as 70 million people will be working out of their homes by the year 2005. Government studies have indicated that as much as 75% of all work done in this country could eventually be moved home.
The overwhelming majority of home workers, however, are not exactly getting rich. The average work-at-home American earns less than $15,000 per year. That may not be bad as a supplement to a spouse’s full-time income, but let’s face it, fifteen grand in and of itself is not much better than poverty.
As a master marketer and author Dr. Jeffrey Lant said: “Frankly, I never saw any benefit to staying home and being poor.” Lant, without so much as a business card, became a work-at-home millionaire and is a perfect example of what truly can be achieved if you are serious about chucking your day job, staying home, and not settling for peanuts in exchange for your freedom. You can have it all — you can stay home and make as much — and more — money than your current job provides you.
In this report, we are going to outline and discuss five key rules on how to work at home and make big bucks, no matter where you live. After these five rules, we’ll talk about the most important aspect of any business, whether it be home-based or a giant factory — cash flow. Starting your own business out of your home is all about attitude and inspiration, but all the attitude in the world won’t help you without money!
It Takes Commitment
Is it any secret in America that most people detest their jobs? Study after study proves that most people simply dread going to work Monday morning, and they live for the freedom of the weekend. But even that freedom is not pure because we know that it is only temporary. It’s hard to enjoy a Sunday evening when the Monday morning alarm clock is just a few hours away.
It makes sense that people hate their jobs. Every day, there is a lot of butt kissing that needs to be done. There are endless meetings which usually accomplish nothing. There are pointless interruptions, a lot of drifting this way and that, and a lot of idiot supervisors who do nothing but waste your time and then dog you for not accomplishing your share of work. There are co-workers you hate, and who would stab you in the back in a minute if it meant a raise for them instead of you.
When you work for someone else, you live a regimented life. Your body may not want to get up at 7 a.m., but you have to be at work by 8 a.m. so you lurch out of bed with a head full of sleep.
People who choose to work at home are doing more than just escaping the yoke of their master; they have made a deep, firm, life-altering decision which says that health, happiness, and prosperity depend vitally on the freedom to work for ourselves, and in doing so in the comfort of the home.
We want to really emphasize that fact that to be successful in a work-at-home situation, you have to be nothing less than a fanatic; a zealot, who is utterly committed to making work-at-home not only a successful venture but a profound commitment for life. You must be convinced that a return to an outside office job would be the equivalent of a spiritual death sentence.
Many people hate their office jobs, but they have made an inner compromise among themselves. They have convinced themselves that their job is “not so bad,” pays the bills, and that they can stick out because they have to.
If you want to be truly successful at quitting your day job, there cannot be any room for such compromises in your soul. You have to take the attitude that to work any longer at your hateful job is akin to fouling your inner being with spiritual cancer the will sicken and kill you.
Eliminating the Home-Office Mentality
To move our work home, however, does not mean we eliminate every single thing about the traditional American office. Rather, we should select what is useful and what is not.
It’s a mistake to quit your job and go home with a “home-office” mentality. By this, we mean thinking small and believing that you will automatically sacrifice a decent income in exchange for your freedom. Please! Do not think small!
To quote Jeffrey Lant again: “Too many home-based practitioners fail to understand the benefits that accrue because of the professional style they have selected. They focus on the “home” part of the business rather than the “business” portion, and as a result, are doomed to small incomes.” Working at home provides many benefits. We can save a lot of time because we don’t need to commute and we have more control over our schedule. We can save a lot of costs because we don’t have the overhead requirements of larger businesses. We can cut our stress — and so have more energy — because we avoid many of the characteristic problems of life in the late 20th-Century office. We must work these advantages to our profit.
Take Advantage of the Computer
You should pay close attention to what computers can do for you in your plans to escape your job and make your work-at-home dreams come true.
People who want to run a home business usually have a very small staff — in fact, a staff of one — yourself! The rest of your needs are handled by independent contractors, depending on the kind of business you are in and the services you need.
To run a serious, truly global home business, a computer is as necessary as oxygen is to life on earth. Those who try to fool themselves into thinking they will ever make a serious go of their home-based business without a computer are sadly mistaken.
Computers give you two primary advantages:
(1) They enable you to store large amounts of data and to sort by data
field so that you can easily get the information you need.
(2) They enable you to develop a pattern document for every situation
you’ll ever be in your business. To run a home-based business
successfully, you must anticipate just what situation will emerge and
A business is based on a characteristic series of situations and a characteristic set of things that happen — or that do not happen. You must be prepared with the proper documentation for each situation. Once you have established all the protocols, and have experienced all the situations associated with your kind of business, the time will come when running your business is, in large part, a repetition of certain key tasks. Computers are all about handling repetition swiftly and efficiently.
But the computer is much more. Today, by connecting a computer to the phone line with a modem, your machine becomes more than a data storage system and repetitive task handler. It becomes a multi-task, multi-level communications processing center that connects you to the globe.
Such things as e-mail, online services, the Internet, the Web and more can’t help but revolutionize the way business is done. If you do not become a part of it today, you certainly are going to suffer for it greatly in the near future.
If there is an effective way to market products on the Internet or any other online venue, no one has truly discovered it yet. The only people making money on Internet marketing are the people who are selling the concept of doing it. If you have a product or a service and expect to reach millions of buyers through computer screens, you are sadly mistaken.
The Internet is definitely where a lot of innovative things are happening. It’s a great place to exchange ideas, find out what hot, what’s not, and stay on the cutting edge whatever your particular business is.